Marketing by definition is the strategy used to reach your ideal audience or market.
Marketing is an on-going job, it should start way before a Release, during your release, after your release and certainly maintain engagement in-between releases.
BEFORE-Research! Who are your fans? Do you have a message and what is it? Determine what social platforms will you use to reach your audience? Spotify, Youtube, Twitter, Facebook, Instagram, Tik Tok,? All or just some?
DURING-Ideas to capture who your audience is can include an email sign up list at your shows, social media comments, Youtube comments? Drive your audience to sign up for future announcements. If they are interested, they will sign up! Always make sure that a potential fan has a way to reach you easily.
The ASCAP Experience - April 1-3, 2020 in Los Angeles. This is an annual event. If you are a songwriter or simply want to network, check it out! Bring a ton of business cards and make sure your website, business cards, etc. are professional and cohesive. You never know who you may meet at this conference.
Serious about launching your music career to another level, treat your music as a business? You and your team need a business plan, this helps to outline goals and ultimately guides you stay on track. Try it!
Of course, you can change your plan at any time! How could it not with this ever-changing, constantly evolving new music industry?!
Some ideas to help put it all together -
Executive Summary - This is an overview of your band, music, brand
Artist Description - Your "artist/band" story, who are you? Describe the "why" of doing what you are doing
Organize and management - Solo? Full band?
Who are the members of your band? Can you assign each band member with action items to keep moving your business forward? Anyone sponsoring your band? Partnerships?
Service or Product - What is the music you are releasing and in what formats? Streaming, CDs, Vinyl, digital only. Merchandise? Private party gigs, etc.
Market & Sales - Who are your fans? How will you get the word out about gigs, songs, album releases, tour information? Some points to expand on: Website, social media platforms and which ones? TV, print media (local, regional, national). Do you have a street team that can help?
Financials - Essentially, what do you need to keep your artist/band moving forward through the next 3-5 years? Who/How are you funding all of it?
The RIAA along with many partners have created one site where you can visit for the most current information related to the CARES Act for the music community.
Everyone here at the Balcony send our best regards to all of our partners, listeners and Balcony Show guests! #AloneTogether Stay safe
LAUNCH Music Conference is coming up at the end of April. Let's hope this does not get canceled because Bo Sommer and Emily Noel from the #TheBalconyShow will be there checking out the panels and artists scheduled to perform.
YouTube APPLAUSE - have you heard about Digital Tipping?
This app has been downloaded over 1 BILLION TIMES. If you get in on the action to use this tool to promote your music with short video clips, be consistent, build a brand and pack this app into your promo arsenal!
In an effort to help independent artists navigate the industry we are proud to give you Pro Tips every week on our show with co-host Bo Sommer!
Professional and Unique Business cards. Don't overload them with too much information. You want your cards to walk your contact straight to your online content! Your information should be cohesive, meaning your business card, your social media info and website needs to fit together.
If you are a professional musician - considering joining The American Federation of Musicians. An organization founded in 1896 and still going strong today with over 80,000 members. Many groundbreaking industry standards were improved for professional musicians. https://www.afm.org/
Now more than ever, we are digitally driven - almost every aspect of our lives, there's a digital opportunity to food shop, to bank, to watch movies, listen to music, and now - watching live concerts...so how are you focusing your career to encompass this digital age? Seems that artists don't have too many choices but to embrace the fact that they have to be digitally driven. We are not talking about the creative part of your artistry, we are talking about reaching your fanbase, growing that fanbase, earning $ outside of live shows.
BMI is a PRO which is a Performing Rights Organization. It is an organization that offers a blanket license that permits the public play of music. So for example, you are playing at a venue that has a BMI license. After you perform, you should be logging into your BMI account, recording your performance and getting a royalty payment. REGISTER YOUR SONGS!
BMI is the bridge that brings music to business and compensates the creators of music.
Have a question? You can email Bo at Bobalconyshow@gmail.com
Facebook live streams and the new monetization option through Facebook.It's time for musicians to get creative and put on some live stream shows and take advantage of some digital revenue! Don't forget those virtual tip jars - make your links easy to get to for your audience who wish to support you, your cause or help fund your creative journey! See ya next week for more Pro Tips